What’s productivity in a knowledge economy?

Here’s how we really measure productivity today, in a knowledge economy:

• Number of emails received/sent/commented
• Response time to emails
• Number of meetings
• Hours present in the office

This is the stuff we’re concerned about – on the scale of how busy we are. We measure them because they’re quantifiable. It’s what we boast and complain about. If that’s how we keep score, it’s no wonder that busyness is the main business of business.

In manual jobs, Time Spent ÷ Good Widgets produced ≡ Productivity.

What really adds value in a company where information is the main commodity? Here are some suggestions:

• Innovation
• Speed to execute
• Ability to adjust rapidly
• Problem-solving
• Team Working
• Learning

These are the things that companies often say they care about – the behaviours they encourage. But it’s not what we talk about among ourselves.

What gets attention at your place of work? How should we be keeping score of the things that count?